Every year Taco Bell launches a Nacho Fries campaign that leans into a movie genre’s different tropes. This year, the campaign was set to kick off at the 2021 Olympics opening ceremony. So we decided to tap into a genre relevant to Tokyo…anime.
We made an anime trailer about a team of Mecha Pilots saving the world from Monsters drawn to the Earth’s surface by warm nacho cheese sauce.
The spot not only tapped into the anime community, but it also tapped into a lesser known community: the VTuber community. We hid a VTuber Gawr Gura, (who recently became the most subscribed Vtuber in the world with over 3M subscribers) within our spot. Her appearance in the spot makes Taco Bell the first brand in the US to cameo a VTuber in a TV commercial.
We also created an hour long live stream where she talked about her role in our commercial and did some Nacho Fry ASMR. Fans of anime, vtubers and the general public went pretty crazy over it.
We also worked with TikTok influencers to create Fry Force centric content and garnered 927.9k views for #FryForce (that number’s still growing).
We spent a lot of time on the details for this one. Like a lot. A lot. We also composed the opening piece of music. Listen closely and you’ll hear “De-liver me. De-live-r-y.” Props to the guy who made a side-by-side of our commercial and got the commercial an additional 2.8 million views.
One hugggeeee Quesalupa fan Tommy aka reddit user u/tmanowen caught our eye when working on a campaign for the Quesalupa. He posted about his love for the Quesalupa on Reddit - and his epic journey to get one…and really, it was epic. So we thought, what could we do with his story that feels native to Reddit? We decided that something born on Reddit should be made by Reddit. So we worked with the illustrators, animators and even a composer from the Reddit community to turn his story into an epic animated adventure.
And the voice you hear in the video, that’s the one and only u/tmanowen.
We created content for TikTok, IG and of course, the video lived on reddit. Redditors loved it. And Reddit uses it as an example of how brands should interact with Reddit. Woop woop.
Science has never been a strong suit of mine. If you had told me I’d produce a campaign about fusion or alternate realities, I’d have told you to not believe a word of it. But yes, dogs really turn into couches. That’s how fusion works. I got to work with Taika Waititi on this one. I’m not one to name drop, but apparently now I am. I’m pretty sure he worked on Jojo Rabbit on set too.
There wasn’t a brief on this one - my partner and I brought it to the CDs. We pitched it that night to the client and had it up and running in less than a week. It’s amazing what a team of people can get done when everyone gets behind an idea. It wasn’t long before other brands followed suit, but hey, at least we were able to stick our taco flag in the ground.
NFTacos are iconic and original artwork inspired by Taco Bell’s tacos at the easily digestible price of our menu items. In addition to the NFT Taco Art, buyers were surprised with Taco Bell for a year. 100% of the profits earned from Taco Bell’s NFT Taco Art sale are donated to Taco Bell Foundation, Inc.
This woman’s face is how we felt when we lost our director the day before this shoot, but it all came together in the end and moms everywhere felt understood.
Parents can’t be prepared for everything. But they can be prepared for the school year with Fruit of the Loom Bonus Packs.
We were pretty tapped out as far as budget goes when we stumbled upon this idea for Dominos, but it was really cool to see a team work together to make it happen .
We teamed up with “If This Then That” so IF you order Domino’s pizza and connect your smart technology with the Domino’s Tracker (through IFTTT) THEN the smart technology activates at certain stages of the pizza process. A little complicated to explain but really easy to use.
Domino’s DXP was 7 years in the making (or something crazy like that). My partner and I were lucky enough to sell the TV - and worked alongside a few other fabulously talented folks to produce it.
Spent all summer working on this campaign. Rebriefed maybe 5 or 6 times, but in the end we made holiday spots and an award winning social campaign. The social campaign is based on the insight that when you don’t tell people what you want, they tend to get you the wrong gift. So give them a hint. Or just tell them.
Farmers spots are based on real insurance agents’ claims stories. We sift through all of the claims, find the most interesting ones and then imagine them in a way that makes them more interesting…all while playing an intense game of chicken with Farmers’ legal department.
Hopefully the name says it all. We came up with about 500 other names just to prove this was the right one.
Infiniti asked us to design napkins for a dealer conference. Instead we made holoquads that projected their newest car and played a video. They loved this little digital doodad so much they created a huge version that lives at their headquarters. Napkins? Pshh.
We also created a spot for their Certified Pre Own Cars after discovering that people who purchase an Infiniti could be buying another car for the same price - one that has a bit more name recognition. But the driver who buys an Infiniti CPO is really doing it because they care about what they’re driving.